Gary Vaynerchuk is an entrepreneur, author, public speaker, and internet personality. He rose to fame when he transformed his fathers liquor store business into a specialist retail wine store named Wine Library. Much of this transformation was due to his successful use of social media, including the video blog Wine Library TV. From 1998 to
I’ve come to notice – both as a consumer and as a keen observer of customer management disciplines – that customers are often difficult to please. And there is nothing wrong with this, because customers that are forking out hard earned cash (or credit) should expect a product or service to match their (hopefully realistic)
Having too much choice is often a problem. I’ve written about this before but no one sums this up better than Barry Schwartz in his TED Talk, “The Paradox of Choice“.
There are many greats that have shaped our business thinking today. Mintzberg, Drucker, Porter, Prahalad, and of course the great Kaplan and Norton. The classic management theorists you might call them.