I am pleased to announce that I’ve published a short eBook on Amazon. It is primarily aimed at entrepreneurs and small business owners and I hope that it demystifies the process of defining or crafting a strategy for your business. It breaks the process down into seven easy to follow steps and includes practical examples
I’ve come to notice – both as a consumer and as a keen observer of customer management disciplines – that customers are often difficult to please. And there is nothing wrong with this, because customers that are forking out hard earned cash (or credit) should expect a product or service to match their (hopefully realistic)
Having too much choice is often a problem. I’ve written about this before but no one sums this up better than Barry Schwartz in his TED Talk, “The Paradox of Choice“.
There are many greats that have shaped our business thinking today. Mintzberg, Drucker, Porter, Prahalad, and of course the great Kaplan and Norton. The classic management theorists you might call them.