by Günter Richter | Jun 9, 2015 | Customer Management
I’ve come to notice – both as a consumer and as a keen observer of customer management disciplines – that customers are often difficult to please. There is nothing wrong with expecting good customer service. Customers that are forking out hard...
by Günter Richter | Oct 2, 2014 | Customer Management
I’d recently been in the market for a new car. New for me anyway, as the model I wanted was no longer in production. I had to look long and hard to find a suitable pre-owned vehicle. Over the space of a couple of months, I managed to find a number of candidates. The...
by Günter Richter | Jun 6, 2013 | Customer Management
Another day and another retailer closes down on the high-street. It wasn’t too long ago that many organisations thought a website was a nice to have, or even a necessary evil – sort of like a fax machine. Now some of these organisations are being shut down...
by Günter Richter | Dec 4, 2012 | Business Strategy, Customer Management, Information Technology
Earlier this year, I was invited to join a discussion Panel to cover the topic of Big Data and what organisations were doing about Big Data. It was broadcast as a live Webinar but is now available on YouTube. It was a very interesting discussion and apart from the...
by Günter Richter | Dec 9, 2011 | Customer Management
As consumers, we are faced with a daily barrage of advertising, product endorsements, and special offers. Sometimes making a choice is really tough, but fortunately, there are a number of ‘tools’ at your disposal that can help you make decisions. Things like a price...
by Günter Richter | Jul 11, 2011 | Customer Management
We are all pretty quick to complain about poor customer service to our friends, family, and acquaintances, but how many of us actually give organisations a chance to make things better? How often do you say ‘no’ when asked to complete a customer satisfaction survey?...
