by Günter Richter | Apr 28, 2015 | Business Strategy
Having too much product choice is often a problem. I’ve written about this before but no one sums this up better than Barry Schwartz in his TED Talk, “The Paradox of Choice”. Putting this into an everyday context, I’ve been thinking about...
by Günter Richter | Sep 8, 2010 | Customer Management
I recently watched a lecture by Barry Schwartz, called ‘The Paradox of Choice’ (available at http://www.ted.com/talks/lang/eng/barry_schwartz_on_the_paradox_of_choice.html). He spoke about the complexity that is introduced to us as consumers by providing too many...
